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Technology · 2025 · AI content production + brand scaling retainer

The AI creative system that out-tested humans

340 variants per week, 44% reduction in CPI

ClientAnonymous · Consumer Tech Brand/AI Content ProductionBrand ScalingPerformance Ad CreativesDigital MarketingMonthly Content Systems
The AI creative system that out-tested humans

01 · The Challenge

A consumer tech brand needed creative velocity at a scale no human agency could economically deliver — and quality could not slip. Their app install CAC was rising every quarter.

02 · The Approach

We built a closed-loop AI content system. Master assets fed a variant engine. Performance data fed back into prompt engineering. Top creatives were retained and remixed weekly.

03 · Execution

  • 01AI variant generation pipeline
  • 02Performance data feedback loop
  • 03Weekly creative refresh cycle
  • 04Brand-safety filter layer
  • 05Performance media buying
  • 06Always-on testing matrix

04 · Before vs After

The shape of the
transformation.

Cost per Install

₹84→ ₹47
44%

Variants / Week

12→ 340
2733%

Return on Ad Spend

1.6x→ 5.0x
213%

Brand-Safety Incidents

3→ 0
100%

Click-through Rate

1.4%→ 4.1%
193%

05 · The Growth Curve

Monthly qualified
demand, compounded.

Monthly leads

Pre-engagement → present

PreM2M4M6M8020000400006000080000

CAC trajectory

Cost per acquisition (lower is better)

PreM2M4M6M80255075100

Revenue / value pipeline (indexed)

Monthly contribution since engagement start

PreM2M4M6M80200400600800

06 · Service Mix

Where the effort
actually went.

AI Production
30%
Performance Creative
22%
Brand Scaling
18%
Content Systems
16%
Digital Marketing
14%

07 · The visual story

08 · Results

44%

CPI reduction

340/wk

Variants shipped

3.1x

ROAS on cold audiences

0

Brand-safety incidents

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