D2C · 2025 · 12-month brand scaling retainer
The always-on creative system that compounded
120 production-grade creatives per month — and a 63% drop in CAC
01 · The Challenge
A scale-stage D2C brand needed to ship 100+ performance creatives a month. Their existing agency was breaking under volume — quality slipping, CAC climbing, no compounding learnings.
02 · The Approach
We deployed an AI-powered creative system. A small core production crew shoots master content monthly. Our AI variant engine then generates and tests hundreds of variants, with a closed feedback loop into the next brief.
03 · Execution
- 01Monthly cinematic master shoot
- 02AI variant generation engine
- 03Always-on creative testing matrix
- 04Performance media buying (Meta + Google)
- 05Dedicated performance pod with weekly review
- 06Brand-safety filter layer
04 · Before vs After
The shape of the
transformation.
Cost per Acquisition
Monthly Qualified Leads
Return on Ad Spend
Creatives / Month
Click-through Rate
05 · The Growth Curve
Monthly qualified
demand, compounded.
Monthly leads
Pre-engagement → present
CAC trajectory
Cost per acquisition (lower is better)
Revenue / value pipeline (indexed)
Monthly contribution since engagement start
06 · Service Mix
Where the effort
actually went.
07 · The visual story
08 · Results
63%
CAC reduction
120/mo
Creatives shipped
2.9x
ROAS improvement
3.3x
Monthly lead volume