Automotive · 2025 · 6-month brand + growth retainer
From category challenger to category default
How we engineered a 4.2x lift in qualified demand in 6 months
01 · The Challenge
A premium electric mobility brand had product-market fit but no category narrative. Paid spend was scaling, CAC was scaling faster. Their content engine was producing volume, not opinion.
02 · The Approach
We restarted at strategy — rewrote the brand narrative around a category belief (electric is not a feature, it is a worldview), then rebuilt the full funnel. Hero brand film, 18 performance variants, restructured Meta + Google + YouTube spend, and an inbound lead engine that captured intent at the top of funnel.
03 · Execution
- 01Brand strategy reset — new positioning, narrative architecture, identity refresh
- 021 cinematic hero brand film shot across 4 cities
- 0318 performance creative variants engineered for cold, warm and conversion audiences
- 04Full-funnel digital marketing restructure (Meta, Google, YouTube)
- 05Inbound lead engine: landing pages, lifecycle nurturing, sales hand-off
- 06AI-generated UGC retargeting layer
04 · Before vs After
The shape of the
transformation.
Cost per Acquisition
Monthly Qualified Leads
Return on Ad Spend
Brand Recall
Click-through Rate
05 · The Growth Curve
Monthly qualified
demand, compounded.
Monthly leads
Pre-engagement → present
CAC trajectory
Cost per acquisition (lower is better)
Revenue / value pipeline (indexed)
Monthly contribution since engagement start
06 · Service Mix
Where the effort
actually went.
07 · The visual story
08 · Results
4.2x
Qualified demand lift
62%
CAC reduction
3.5x
ROAS improvement
27pp
Brand recall lift