Real Estate · 2025 · Launch campaign + lead generation retainer
₹240 crore in pipeline, in 11 days
How we replaced a generic launch playbook with a buyer-led narrative engine
01 · The Challenge
A luxury vertical residence was launching in Bangalore. The category was saturated with drone reels and generic luxury copy. HNI buyers were tuning out the entire format.
02 · The Approach
We led with the buyer's interior life, not the developer's product. Narrative film, architectural sequence, HNI lookalike audiences, and a high-intent site-visit booking funnel.
03 · Execution
- 01Buyer-led narrative film with single protagonist arc
- 02Architectural product sequence
- 03Performance creative engineered for HNI lookalikes
- 04Lead generation funnel — site-visit booking automation
- 05Sales hand-off + CRM integration
04 · Before vs After
The shape of the
transformation.
Cost per Acquisition
Monthly Qualified Leads
Return on Ad Spend
Site Visits
Click-through Rate
05 · The Growth Curve
Monthly qualified
demand, compounded.
Monthly leads
Pre-engagement → present
CAC trajectory
Cost per acquisition (lower is better)
Revenue / value pipeline (indexed)
Monthly contribution since engagement start
06 · Service Mix
Where the effort
actually went.
07 · The visual story
08 · Results
₹240Cr
Sales pipeline in 11 days
7.3x
Lead volume lift
75%
CAC reduction
9.4x
Site visits per launch